There are several routes for this, the first and possibly most simple being to have a protagonist that isn't likable (see earlier blog post).
The second is to have one that's freaking hilarious and amazing. Take Damon in the first Vampire Diaries book (ha-ha, loser! Yes, I read the book series WAAAAYYYY before ANYONE ever knew it would be a TV show, so more power to me!). He was all like, "Yo, Elena! Wassup, homie G?!" and he was all funny and awesome and stuff. That's how you have to be. If they're not funny, then they need to be dark and mysterious.
Another thing that sort of goes along with that is that you should be able to laugh AT the villain. In Buffy the Vampire Slayer Season Six, for example, the Trio totally FAILED, but they were epicly beast. Know why? They were such nerds that it was impossible not to love them (WARREN! JONATHAN! ANDREW! Yayyy...!).
One other fun thing to do is to make a totally separate character that's all mysterious and such, like Foss on Kyle XY. For the first season, whenever he came on, everyone was all like, "wtf? What's up with that loser?" No one knew WHAT was going on with him, and it created intrigue around the villains - "Who are these people and what do they have to do with the nice security company man?"
Yay. Have fun with your antagonist.
The second is to have one that's freaking hilarious and amazing. Take Damon in the first Vampire Diaries book (ha-ha, loser! Yes, I read the book series WAAAAYYYY before ANYONE ever knew it would be a TV show, so more power to me!). He was all like, "Yo, Elena! Wassup, homie G?!" and he was all funny and awesome and stuff. That's how you have to be. If they're not funny, then they need to be dark and mysterious.
Another thing that sort of goes along with that is that you should be able to laugh AT the villain. In Buffy the Vampire Slayer Season Six, for example, the Trio totally FAILED, but they were epicly beast. Know why? They were such nerds that it was impossible not to love them (WARREN! JONATHAN! ANDREW! Yayyy...!).
One other fun thing to do is to make a totally separate character that's all mysterious and such, like Foss on Kyle XY. For the first season, whenever he came on, everyone was all like, "wtf? What's up with that loser?" No one knew WHAT was going on with him, and it created intrigue around the villains - "Who are these people and what do they have to do with the nice security company man?"
Yay. Have fun with your antagonist.
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